Cutty Sark didn't want to be a drink for dads, so we took the party to Brooklyn.
It was my job to check the boxes, trim the fat, and connect the dots.
Account Management
Strategic Partnerships
Production
I acted as Account Manager and Executive Producer, working across the table with clients, PR, and talent team to build a launch party in a box.
Literally.
THINGS AT THE PARTY:
A speakeasy hot dog joint. Blood Orange, on stage. Pizza from Roberta's. Half of bushwick. Boxers punching each other. A punk(ish) zine. Whiskey. Lots of whiskey.
“Make it simple, but significant”