Heineken is a longstanding powerhouse marketer who needed to maintain momentum while doubling down on their experience-thirsty target, "the man of the world."
I like to think of myself as a well-dressed cog in this giant machine.
Experiential Marketing
Account Management
Creative Strategy
A SUMMARY OF WHAT I DID AS ACCOUNT MANAGER:
• Lead a bad ass cross-functional team
• Authored briefs and co-authored pitch decks
• Collaborated with agency partners like W+K and Edelman
• Supervised production
• Ensured 'it' was really good, but on budget
HEINEKEN HOUSE @ US OPEN [2014+2015]
UEFA CHAMPIONS LEAGUE TROPHY TOUR
“think big, sweat the small stuff”