Dockers needed to shift brand perception, add some weight to the anchor, and attract a younger, more stylish, more caffeinated audience. 

I was one part account guy, one part producer, and another part stylist.

Brand Management
Strategic Partnerships
Social Media Management
Production
 

I LED THE DOCKERS ACCOUNT, OVERSEEING EXPERIENTIAL AND SOCIAL MEDIA. DURING THAT TIME, I:   

•     Managed a three-city tour in a vintage airstream
•     Upgraded the Instagram account
•     Built and facilitated a buzzy pop-up shop in SOHO
•     Drank tons of coffee